or Now that makes sense.
I ran into a friend the other day while shopping. She was buying Barnum Animal Crackers and I was trying NOT to buy some Doritos. She told me that every year at Christmas, she buys a box of animal crackers for her kids since the crackers originally started as Christmas ornaments. Wow. I had never heard that. I guess that explains the string on the box.
Very curious, I went home (with a bag of Doritos) to see if this story were a piece of lore or truth. Here's what I found out. Animal crackers have a long history starting in England before the colonies were formed. After importing them for several years, they were eventually produced here. There were various companies involved that eventually merged together to form the National Biscuit Company (Nabisco). In 1902 they started to call them Barnum's Animals from Barnum and Bailey's Circus. That was the same year they had the idea of marketing them at Christmas with a colorful box and string to hang on a Christmas tree. I'm not sure how long the this campaign kept up, but the box, largely unchanged, with it's string is still around over 100 years later.
Guess what Santa is going to bring Ward, Wally, and Theodore for Christmas this year? It will be hanging on the tree waiting for them Christmas morning. A new tradition has begun.
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